How you can assign you book marketing budget?

It includes the pooling of funds and ensures a balanced in and outflow. Therefore, when the budget is specifically for a certain aspect like book promotion company UK, then the focus of spending is only on promotional efforts. The following purposes should be your objective:
• It must align with the overall business goals
• It must allow you to be flexible with trying new tactics
• It makes it easier to track performance
• It helps you sell out all your books
• It helps manage the leaking cash