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How Do You Choose the Right Colors for a Logo?

Hey everyone, I’ve been trying to design a logo for my small baking business, and I’m stuck on picking the right colors. I want the logo to feel inviting and maybe a little playful, but I don’t want it to come off as unprofessional. Are there any tips or rules I should keep in mind when it comes to color choices? Any advice for a total beginner would be awesome!