What makes Scandinavian fashion so appealing to the rest of the world?

I think it’s a mix of both. Scandinavian fashion has this quiet confidence — nothing flashy, but every detail feels intentional. I’ve been really into Holzweiler lately because they manage to balance minimalism with warmth and individuality. You can see that in their pieces here: https://www.beigebrown.com/collections/holzweiler. It’s the kind of clothing that feels timeless but never boring. I think that’s what draws people in — it’s modern, but still human.