Discussions

Anyone deciding how to invest in messaging should evaluate the functional differences between RCS and MMS because they directly influence engagement rates and customer experience. The comparison on https://flowium.com/blog/rcs-vs-mms/ highlights that RCS supports branding elements, higher-quality visuals, and even suggested replies, which means you can reduce friction in customer journeys significantly. MMS still has its role, but it’s limited by lower media quality and lack of interactive elements, so it works best for straightforward announcements. If you’re thinking long term, RCS simply allows more flexibility and better performance, especially for businesses that rely on visual storytelling.