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Why is lighting so important in jewelry photography?

Jewelry Photography Lighting is important because it reveals the brilliance, texture, and color of each piece. Good lighting enhances sparkle in gemstones, brings out metallic finishes, and reduces shadows and reflections. Poor lighting, on the other hand, can make even beautiful jewelry appear dull or lifeless. The goal is to use lighting that flatters the piece, highlights fine details, and creates a professional, polished look suitable for both e-commerce and editorial use.