Who are the Players in US Curcumin Market?

The US curcumin market has experienced robust growth over the past few years, driven by increasing consumer interest in natural health remedies, functional foods, and plant-based supplements. Derived primarily from turmeric (Curcuma longa), curcumin is the active polyphenolic compound known for its anti-inflammatory, antioxidant, and anti-cancer properties. As the demand for curcumin-based products continues to rise in sectors such as nutraceuticals, cosmetics, and pharmaceuticals, several key players have established themselves as dominant forces in the market. These companies range from raw material suppliers to finished product manufacturers and include both multinational corporations and specialized herbal extract firms.

The global curcumin market size is projected to grow from US$ 131.3 billion in 2025 to US$ 288.5 billion by 2032, growing at a CAGR of 11.9% during the forecast period. According to Persistence Market Research, the curcumin industry is experiencing significant growth, largely due to the increased consumer awareness of the health benefits of turmeric and its active compound, curcumin. Known for its anti-inflammatory, antioxidant, and therapeutic properties, curcumin is widely used in dietary supplements, functional foods, beverages, cosmetics, and pharmaceuticals.

Major Players in the US Curcumin Market

Sabinsa Corporation – One of the most prominent players in the global curcumin market, Sabinsa Corporation is headquartered in New Jersey and is known for its patented curcumin formulation, Curcumin C3 Complex®. The company emphasizes scientific validation and clinical studies, making it a trusted source for curcumin supply to dietary supplement brands and pharmaceutical firms.
Nutraceutical Corporation – Based in Utah, this company manufactures and distributes branded nutritional supplements, personal care, and healthy foods. It has a strong presence in the curcumin market through its various brands, offering curcumin capsules and blends formulated for joint health, inflammation relief, and immune support.
NOW Foods – A leading manufacturer of natural dietary supplements, NOW Foods offers a variety of turmeric and curcumin products. Known for affordability and quality assurance, NOW Foods supplies products across major online and retail platforms, including Amazon, Walmart, and health food stores.
Glanbia Nutritionals – A global nutritional solutions company with operations in the US, Glanbia has invested significantly in plant-based ingredients, including curcumin. Through its bioavailability-enhancing technologies, it supplies curcumin ingredients to beverage, functional food, and supplement manufacturers.
PhytoLife Sciences – A notable manufacturer specializing in botanical extracts including high-purity curcumin. The company focuses on delivering innovative solutions in extraction, standardization, and formulation, supplying ingredients to dietary supplement companies and wellness brands.
Kemin Industries – Kemin is a science-based ingredient supplier that offers a range of botanical ingredients, including curcumin extracts under the brand name “AssuriTEA®” and “CURTIVAR®”. With its US operations focusing on nutraceuticals and functional health, Kemin plays a key role in B2B supply chains.
Arjuna Natural Pvt Ltd – Although headquartered in India, Arjuna has a strong export base in the United States. Its patented BCM-95® (Curcugreen®) formulation is widely used in US-based dietary supplement brands due to its enhanced bioavailability and clinical validation.
Gencor Pacific – A global ingredient supplier with US-based distribution, Gencor markets HydroCurc®, a water-dispersible curcumin known for superior absorption. The company works with sports nutrition, aging wellness, and lifestyle brands across North America.
Indena S.p.A. – An Italian company with a strong North American presence, Indena offers curcumin extract with high purity and absorption-enhancing delivery systems. Their Meriva® formulation is commonly used in joint and muscle health supplements sold in the US.
Biocogent, LLC – A US-based company that focuses on developing botanical actives for skincare and dermatological applications. Curcumin-based actives developed by Biocogent are used in cosmeceutical products for anti-aging and skin rejuvenation.
Emerging Startups and Innovators

In addition to major players, a number of startups and mid-sized firms are disrupting the curcumin landscape in the US by introducing differentiated products, innovative delivery formats, and clean-label formulations.

PuraThrive – This company specializes in liposomal delivery systems to improve nutrient absorption. Their liposomal curcumin supplement is popular for its superior bioavailability and convenience, appealing to wellness consumers looking for easy-to-use solutions.
Turmeric Co. USA – Offering turmeric and curcumin-based shots, beverages, and natural health products, Turmeric Co. taps into the growing demand for functional drinks. Its branding appeals to active, health-conscious consumers.
Gaia Herbs – Known for their commitment to organic and sustainable practices, Gaia Herbs includes curcumin as a primary ingredient in their turmeric-based formulations targeted at inflammation and mobility.
Organifi – A functional food brand offering turmeric-based superfood blends designed for daily wellness routines. These blends are increasingly popular among millennial consumers and fitness enthusiasts.
Sports Research – A California-based supplement brand offering curcumin capsules and liquid formats, often combined with black pepper extract (BioPerine®) to enhance absorption.
Youtheory – One of the leading collagen supplement brands in the US, Youtheory also offers turmeric-curcumin supplements positioned for beauty-from-within, anti-aging, and immune support markets.
Retail and E-commerce Platforms Fuel Competition

The accessibility of curcumin supplements has expanded due to the growing influence of e-commerce platforms. Amazon, iHerb, Walmart.com, and Thrive Market serve as key distribution channels for both established and emerging curcumin brands. These platforms have made it easier for niche and startup companies to reach consumers without traditional brick-and-mortar presence.

Key Strategic Moves by Market Players

Many of the top players are investing in clinical trials to validate the health benefits of curcumin for inflammation, metabolic syndrome, cognitive health, and immune modulation.
Partnerships with contract manufacturers and private label brands help ingredient suppliers expand market reach across consumer segments.
Formulation innovation is also a core focus—micronized curcumin, liposomal delivery, and nanoparticle technologies are being widely adopted to improve bioavailability and consumer efficacy.
Companies are expanding into adjacent sectors like cosmetics, beverages, and animal nutrition, leveraging the versatility of curcumin as an active compound.
Sustainability and traceability are becoming more important; many companies now promote organic turmeric sourcing, eco-friendly packaging, and fair-trade practices.
Conclusion

The US curcumin market is a dynamic and competitive landscape populated by ingredient manufacturers, supplement brands, nutraceutical giants, and innovative startups. The market is largely shaped by increasing consumer awareness of natural remedies, scientific research validating curcumin’s health benefits, and evolving formats that cater to modern lifestyles. Major players like Sabinsa, NOW Foods, and Glanbia dominate the B2B and B2C supply chains, while new entrants continue to carve out niche spaces with novel product formats and high-impact branding. As clinical research deepens and the shift toward holistic wellness continues, the demand for curcumin in the US is expected to maintain its upward trajectory, ensuring continued innovation and strategic competition among players.