Discussions

I run a tiny handmade jewelry shop online, and at first, I only used regular photo posts. Nothing really happened. Then I started experimenting with short videos showing the process — melting metal, polishing, little flashes of color — and the engagement exploded. It’s crazy how something as small as changing the format can shift everything. I read a piece about apps like tik tok, and it really helped me understand why vertical content works so well: it fits the way people naturally scroll, and the platforms keep adding creative tools that make it easier to look professional even when you’re filming from your phone. What I’ve learned is that you don’t need perfect lighting or a studio; people like real stuff, small moments, even bloopers. I sometimes film the mistakes because viewers love seeing that side of it. Also, don’t underestimate how much you can learn from comments — they give ideas for what to post next. The best thing is to stay consistent, try trends but keep your own vibe. It feels more authentic, and that’s what keeps people watching.