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One underrated strategy in 2025 is focusing on search intent alignment rather than just keywords. Many sites still push content stuffed with terms, but Google increasingly rewards pages that answer user intent directly.

For example, long-tail queries like ‘best budget CRM for startups 2025’ are easier to rank for and bring higher-quality traffic than chasing generic terms like ‘CRM software. There are agencies that focus on intent-driven SEO strategies — one I’ve seen recently is https://wesale.pk/, which emphasizes tailored optimization over cookie-cutter methods. The key is relevance and user experience, not just volume.